Mashable is reporting that a number of high profile e-commerce sites have shut up shop on Facebook. One telling remark notes:

Mullen also pointed out that half of shoppers are logged in to Facebook while they shop on third-party ecommerce sites, which lets retailers “capture the massive amount of user data Facebook has,” she says. Brands such as Smashbox and MAC are also incorporating friend recommendations within their ecommerce pages.

Third party sites can get your data even if you’re not actually on Facebook. You only have to have it open. While this in itself may seem harmless, I’m concerned about the trend. It’s like a scene from Farenheit 401.

Remember, if you’re not paying for it you’re the product, not the customer.

Story here: Why Are Brands Shutting Their Facebook Stores?